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Choosing a floor is often the biggest and most decisive decision in a home. For interior designer Sofie Izard Höyer, who lives in central Gothenburg with her two daughters, Mira and Siri, the choice was obvious: a patterned floor from Kährs. “As a designer, I’m always looking for quality and a balanced aesthetic. Kährs delivers exactly that—timelessness with something extra,” says Sofie.
Sofie lives in a turn-of-the-century apartment, and for her it was important that the floor not only last a long time but also harmonize with the character of the apartment. “I wanted a floor that’s beautiful, functional, and that gives the entire home a natural foundation,” she says.
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The Process Behind the Choice
Choosing a floor is about more than just color and material. Sofie started with the rooms’ light and the feeling she wanted to create. She compared different textures, tones, and patterns—and ordered samples to see how they worked in various lighting conditions and alongside other material choices. The result? A floor that fell into place both aesthetically and practically.
“The choice became obvious. The floor offered the perfect combination of warmth, character, and a damn good-looking design,” says Sofie.
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The Advantages of a Kährs Patterned Floor
For Sofie, the benefits are clear: high quality, long durability, and a sense of luxury underfoot. “It’s both beautiful and functional. It becomes a base that elevates the entire interior, whether the furniture is classic or modern. And the feeling underfoot is something special—soft, yet robust.”
The floor also becomes an important part of the room’s architecture. With dark walls and ceilings, the floor makes the space feel even more characterful. “It’s about creating depth and a subtle sense of luxury that makes the entire home feel thoughtfully designed without becoming stiff,” Sofie says.
The Magic of Patterned Flooring
Choosing a pattern wasn’t a random decision. “As a designer, I know the floor is often the largest surface in a home. A pattern creates dynamism and life in a room. In my ten-meter hallway, the wrong pattern could have made it feel endlessly long—but this pattern works perfectly in every direction,” Sofie explains.
The pattern becomes a leading character in the home, interacting with the architectural details in a way that makes each room feel more vibrant and harmonious.
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About Sofie and Her Home
Sofie is 43, an interior designer, and an exclusive stylist for Eklund Sthlm Ny. When she’s not working, she loves playing tennis, traveling, and exploring the world with her daughters. Her home in central Gothenburg reflects her personality: a combination of modern and classic, with natural materials, earthy tones, and a deliberate balance between maximalism and warmth.
“I want my home to feel like a sanctuary. It’s clean-lined yet personal, inviting and harmonious. Not every detail has to be meticulously planned—the important thing is that you can live and socialize here without compromising on design.”
The Floor That Creates the Whole
For Sofie, the floor is more than just a surface—it’s the heart of the home. Kährs’ patterned flooring provides both function and character, tying the modern and the classic together in a way that feels natural and alive. “That’s what makes my home complete. It feels stylish, vibrant, and exactly the way I want it,” Sofie concludes.